Marketing Manager OEM

Other jobs >> General

Negotiable

Permanent

Description

Description

Manages internal/external hotel(s) and/or marketing, advertising, promotion and public relations projects. Act as liaison between the hotel(s) and IHR marketing support, outside agencies and contracted vendors/service providers. Practices overall project management and monitors the cost and status of all related sales & marketing expense items. Position is responsible for the planning and implementation of hotel(s) comprehensive marketing programs. Requires extensive interaction and coordination with hotel(s) DOS, General Mangers, Revenue Managers, Sales Staff Members and corporate personnel



In this position you will plan and execute advertising and promotion campaigns in support of established hotel(s) strategic sales and marketing plans. Manages the relationship between the hotel(s) and internal/external marketing resources/vendors. Meet regularly with hotel(s) department heads, proactively providing marketing and strategic plans to the hotel(s). Ensure all campaigns are in compliance with IHR and brand advertising standards and guidelines. Manages the coordination of all IHR and Brand Marketing Programs.



Maintain record of active database availability



Develop new and update existing mailing lists for hotel(s) marketing needs



Analyze and review current/proposed data entry, storage and maintenance methods



Assist hotel(s) in the development and implementation of internal/external electronic communication



Response Tracking for executed initiatives



Sales System auditing and maintenance for database accuracy



Manages and maintains the following



Collateral programs



Electronic Marketing Efforts



Project Management



Sales Promotion Campaigns (Blitz, Tele Focus, etc)



Internal/External Communication on projects and initiatives



Web Sites - Comprehensive on-line marketing



Logos, photography digital library and monthly newsletters.



Development of promotional concepts for hotel(s) as needed to fill low levels of occupancy, food and beverage sales and expand awareness of on-site recreational activities.



Develop merchandising programs.



Update and oversight of Internet sites including special promotions, accurate loading of hotel information, competitive analysis, trends and recommendations



Oversee agency (AOR and IHR) and other vendor projects and work orders for the hotel(s).



Budget/Expense Management 10%)



In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the company.



- Participate where appropriate in related trade civic/business related functions and a representative of IHR in the promotion of the property or properties and/or the city/region



- Provide analysis necessary to support the development of the annual business plan and ongoing measurement.



- Attend weekly, monthly and periodic sales, revenue management and marketing meetings as necessary.



- Perform special projects and other responsibilities as assigned and participate in task forces and committees as requested



Knowledge and Skills :



Education: High School Diploma required. Four year college degree or equivalent education/experience with course work in marketing preferred.



Experience: Three years combined sales, marketing, data management and supervisory experience. Prior hotel/travel industry experience preferred



Skills and Abilities:



- Extensive knowledge of marketing communication mediums to include but not limited to print advertising, internet marketing, public relations



- Ability to develop and manage database information for marketing and sales communication



- Ability to manage extensive amounts of information



- Excellent written skills sufficient to produce internal/external sales and marketing communication



- Excellent spoken and presentation skills



- Ability to work effectively both independently and as a team



- Ability to delegate, manage manpower and organize complex projects and establishes priorities



- Ability to effectively deal with department heads, executive committee members, team members and corporate staff, some of whom will require high levels of patience, tact and diplomacy



- Ability to manage multiple projects, meet and work effectively under time and resource constraints.



Interstate Hotels & Resorts is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.



Click here and here to navigate to the EEO is the Law poster and supplement.



If you need accommodation for any part of the employment process because of a medical condition or disability, please call ************** or email *********************************** with the nature of your accommodation request and include the Hotel location and title of the job opening. Please allow one (1) business day for a reply.



Requirements



About Us



Interstate Hotels & Resorts is the leading global hotel management company. Hotel owners, developers and guests discover the Interstate difference in our nearly 430 hotels, resorts and conference centers with over 76,000 rooms located throughout the United States and around the globe.



Our rich history spanning 55 years of innovation, consistency and success is unmatched in the hospitality industry, making Interstate the preferred hotel management company of major global brands. It also allows our associates to consistently deliver results for real estate investors, ownership groups, publicly-traded REITs, privately held companies, and private equity funds today and in the bright future to come.
  • 1
  • Negotiable
  • None
  • None
  • Re-198386
  • Permanent
  • 0

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