Communications Officer (information technology

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Job Purpose:

To work as directed by the Change Manager leading on change communications to ensure timely, accurate and effective communications to support the objectives in the Borough Plan and 2020 Vision.

Principal Accountabilities and Responsibilities:

Work closely with the Change Manager and other members of the transformation team to devise cross-cutting, audience-led communications plans that support the Council’s 2020 Vision.

To develop and deliver, under the supervision of the Change Manager, innovative internal and stakeholder communications work which is effective and demonstrates value for money, positive behaviour change or drives increases in residents’ satisfaction.

Undertake a wide range of creative work across various audience led subject areas using the full suite of communications techniques including (but not exclusively): traditional and social media, printed materials, events, internal briefings and communications, marketing techniques, info graphics, video and digital communications.

To support the 2020 Vision with appropriate communication strategies that engage with staff and deliver the outcomes required. This will include developing and implementing communications plans to support cultural change and key projects such as the implementation of the Council’s digital strategy.

To support implementation of the Council’s internal communications strategy including supporting the Chief Executive and SMT in engaging with staff, drafting and issuing employee messages, monitoring staff feedback and identifying where action is required, organising employee events and initiatives.

To liaise with the editors of council controlled channels such as TBM (the council magazine) and ‘Your Brent’ (the council’s e-newsletter) to supply content within deadline.

To maintain an awareness of local and national issues relating to the remit of this role and ‘piggy-back’ on opportunities to spread key messages further.

To advise colleagues in relevant service areas to ensure that all materials produced are in compliance with the 1988 Local Government Act on publicity.

Through regular evaluation of communications outcomes, contribute towards the use of effective, low cost communications channels and help minimise the use of expensive or ineffective methods of communication.

To monitor coverage of the areas which you are leading on traditional and social media and suggest appropriate actions as required.

Work closely with the Council’s communications unit to ensure communications are joined up and consistent. This will include regular (at least weekly) input into the Communications forward planner (Annual forward look) and weekly updates into the Weekly Communications Grid (weekly tactical grid).


* A proven track record of developing and implementing successful audience led communication strategies.

* Substantial and demonstrable understanding and experience of external and internal communication techniques, practices and current thinking.

* Experience of developing and delivering widespread media coverage and communications campaigns which can drive residents’ satisfaction and positive behaviour change.

Knowledge and Qualifications:

* Relevant professional qualification.

* A proven track record of working successfully in journalism, communications or public relations.

* Knowledge of best practice in employee communications.

* Knowledge and a good understanding of the law as it applies to local government communication.

* An understanding of issues relating to communication within local government.

* An understanding of the issues involved in communicating via the internet, intranet and social media.

* A thorough understanding of the dynamics of working as an officer in a political environment.

*Contract may get extended for the right candidate
  • 1
  • Negotiable
  • None
  • None
  • CV-283061
  • Contract
  • 0

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