Digital Marketing Manager [Acquisitions]

Marketing & Advertising jobs >> Sales & Marketing




Job Description

Are you a traffic fanatic? Love to optimize Adwords, Facebook Ads campaigns, and always looking to A/B test your way to higher CTR and lower CPA? Then this might just might be an instant match...

Marketing is at the core of what we do. Whether we are implementing strategies to grow our footprint, helping our customers increase exposure for their property leads, or positioning a new training course to new real estate investors who need help with their first fix & flip, marketing touches most of our projects and user experience. This means that as Digital Marketing Manager (Acquisitions), you will be responsible for setting the pace at which we grow by defining marketing strategy to support REI’s products and services and managing all our acquisition channels. You will have the opportunity to lead exciting projects and collaborate with an incredible team of highly focused, creative, and reliable colleagues (yeah, we’re really proud of our people!) You will also manage a team of marketing coordinator and interns and work closely with the Conversions & Monetization Manager.

Ongoing responsibilities include:

  • Direct, plan, and oversee marketing strategies at product and company levels
  • Manage and implement SEO strategy for all products and websites
  • Oversee strategy, implementation and optimization for paid traffic channels:
    • Google Ads
    • Bing & Yahoo Ads
    • Facebook and Instagram Ads
  • Develop social media content strategy
  • Track campaigns, build reports, present findings, and make recommendations based on KPIs (we’re big on making data-driven decisions, you should be too!)
  • Develop and maintain content strategy and editorial calendar for blog and social media
  • Develop and launch lead generation funnels
  • Manage ad buys on various platforms, such as streaming, podcasts, radio and print
  • Act as brand ambassador and spokesperson to our audience at large
  • Maintain awareness in market changes and adjust marketing strategy accordingly

Essential projects you will lead upon joining our team:

  • Audit and optimize PPC Ad campaigns and strategy (most important and where you will spend most of your time)
  • Conduct keyword research and identify top bid terms
  • Write new ad copy and set up split tests to optimize paid campaigns
  • Develop and maintain editorial calendar to support acquisition channels
  • Expand REI’s presence in offline acquisition channels such as print media and events
  • Create and oversee implementation of custom landing pages and lead magnets
  • Collaborate on website re-design


At REI, we rely on data-driven marketing to inform direction and focus of the business. So while we value creative thinking, it is also important that you know how to use data analysis and metrics to measure performance and establish goals. This is especially important for this position, as analytics will play an essential part in launching and maintaining successful pay-per-click and SEO acquisition strategies. The candidate with the right mix of creative to objective thinking will thrive in this position.


  • 3+ years of hands-on experience in Digital Marketing Acquisition (especially Google Ads/Adwords and Facebook Ads)
  • Substantial experience as media buyer
  • Experience leading teams and building a productive, collaborative work culture
  • Strong analytical skills
  • Excellent writing skills and attention to detail
  • Ability to stay organized and execute long-term projects
  • Local to Houston, TX

Strong Preference:

  • Basic web authoring ability (HTML, CSS, PHP)
  • Proficiency in Adobe Creative Suite and design concepts
  • Experience building and optimizing sales funnels
  • Experience in a SaaS or web-based service environment
  • Hands-on experience with information marketing


  • Control Freak: I need somebody who can devise a plan and execute it by making sure everyone else sticks to it. I do not want somebody that’s super sweet like “I’m a gummy bear. I’m so happy! I’m sticky sweet from my head to my feet and happy no matter what!” NO! I want somebody who’s like “HEY! This is what I need. Get it to me!” And everyone’s like “Ahhh here you go!”
  • Quick Thinker: You must be able to think on your feet. You will be managing a $800k ad budget and a little mistake can cost the company tens of thousands of dollars, so I'm looking for someone who is able to analyze the situation, consider the available options and repercussions, and make decisions based on the values I'll impart in you.
  • Doer: You are going to be assigned projects and work on them independently.  Although we enjoy collaborating, we are not a culture of handholding and micromanaging, so if you said you’re going to get something done, no one is going to be checking in to make sure you did it or reminding you about it. You should just get it done. I'm looking for someone who is action-driven, not a procrastinator.
  • Passion: You absolutely ADORE what you do. This is important... No clockwatchers! Your focus needs to be on getting the job done--not getting the job done before the whistle blows. We are big proponents of work-life balance, and we live by that at REI. However, sometimes I have to sit and finish something after everyone is asleep so that I can push on our goals and deadlines... So you may also have to do the same. You will be at the leadership level for the company, and this is a big way to inspire commitment in others.
  • Grit: You know you can do anything you put your mind to and you will get there no matter how hard you have to work at it.
  • Accountability: You own your work, no matter how big or how small.
  • Curiosity: You know there’s always more to know, and a good day is when you’ve learned something new.
  • Team player: You understand that we're a team and success is a company KPI, NOT and individual accolade.
  • Trustworthy: For us to work well together, we need to be able to trust each other. You will be responsible for how we grow as a business in a big way, and I will rely on you for advice and expertise, so it’s important that we are upfront and honest with each other.

Additional Information

Our Commitment:

At REI, we offer a cohesive team of individuals who love what they do and who work very well together. Our goal is to maintain a stress-free but highly productive and collaborative environment.

As small business, each team member has a big impact on what we do and our culture, so we are reeeaaaally pick about who joins us. Our goal is to fill this role with an amazing person that can be part of our team for many years to come, while providing a stable, fulfilling, and rewarding way for you to contribute your talents to the world. You'll have an amazing opportunity to learn about leadership, organizational growth, digital marketing, and real estate investing.

This is a full-time position that offers competitive pay, benefits, and opportunity for growth. Our office is conveniently located in the historical Clarke Court building in Montrose and offers a relaxed atmosphere that is convenient and conducive to work. We are firm believers in professional development, and often offer training opportunities to our teams. For that reason, you should expect to add new skills to your professional portfolio regularly.

We Offer:

  • Competitive pay
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • 401K with Company Matching
  • Paid vacation
  • Flexible schedule
  • A relaxed office with free snacks and beverages
  • A fulfilling, dynamic environment
  • Opportunities for professional development and career growth
  • The chance to be part of a rapidly growing company with a unique business model
  • The opportunity to help our customers achieve their dreams and improve their lives

How to Apply:

If we described you to a T, we’d love to hear from you! To be considered, please click the green “I’m Interested” button to complete your application. Be thorough and impress us!

When applying, please include:

  • Resume in PDF format
  • Cover Letter
  • On your cover letter, please include a brief statement about your experience in digital acquisitions/lead generation along with the name of your favorite blog.

Candidates who submit a video cover letter will receive priority.

The deadline to apply is February 15, 2019.

For more information about us and what we do, visit

  • 1
  • Negotiable
  • None
  • None
  • Sm-160390
  • Permanent
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