Producing corporate videos was once far too expensive for the majority of small to medium sized businesses. However, modern technology has made it possible to create professional standard video content with very little investment.
The popularity of streaming networks such as YouTube and Vimeo has also given rise to an entirely new method of distribution. One that costs absolutely nothing, yet can open unlimited doors to businesses all over the world.
If you're yet to embrace promotional videos as a marketing method, here are four reasons why you should get involved now.
Promotional Videos Strengthen Your Brand Image
People don't like dealing with faceless entities, whether on a business-to-business, or a consumer level. Videos give you an opportunity to showcase the faces behind your brand and move away from the corporate facade that we've all grown so tired of – check out Creativa to view some truly original corporate videos. This also allows you to give customers a sneak peak into the inner workings of your operation, and show that you're not all about profits and turnover.
Promotional Videos are Highly Engaging
In today's digital world where everybody has a smartphone and web connection, we expect to acquire and digest information on the fly, and as quickly as possible. Video content makes it easy to spread your message in an efficient manner that holds the viewer's attention. There's nothing more off-putting to a buyer than having to toil through masses of text, especially if the fundamentals can be covered in a 30 second video – that's why storytellers live by the mantra “show, don't tell.”
Promotional Videos Can Help Train Staff
We've all been to one of those training days where a David Brent-esque character tries to teach us about motivation and team building, and then throws on a cheesy inspirational video to get us pumped. They don't work. In fact, more often than not most of the staff will either be laughing or sleeping. Due to advancements in technology, production value is no longer limited, allowing you to create truly engaging and inspirational video content on a budget.
Promotional Videos Often Go Viral
Getting content to go viral is without a doubt the most powerful element of modern marketing. It can turn an otherwise unknown person or business into a global phenomenon in a matter of days, hours, or even minutes. Video content is far more likely to be watched and shared on social media, particularly Facebook, and could serve as a catalyst for a level of success that would otherwise be completely unattainable.
Even if you can't afford to hire a crack team of professional filmmakers, it's still worth giving promotional videos a shot. With a little bit of practice, time and perseverance you could even produce something that makes the grade on a smart phone. At the very least, this will give you a clearer idea of how to move forward in the future.