How Do You Choose The Keywords In Your LinkedIn Headline?

With 120 characters of space available, your LinkedIn headline can make you or break you. Standing out amongst 400 million LinkedIn users is tough. What about when 94% of recruiters are sourcing job candidates on there?

How Do You Choose The Keywords In Your LinkedIn Headline?

Get daily updates directly to your inbox


With 120 characters of space available, your LinkedIn headline can make you or break you. Standing out amongst 400 million LinkedIn users is tough. What about when 94% of recruiters are sourcing job candidates on there?

Having a strong headline on LinkedIn will increase your chances of having recruiters reach out to you. Not sure what keywords you should be including in your headline? Here are some helpful tips.

Many professionals default their LinkedIn headline to encompass their current job title and company. Unfortunately this does nothing to allure the reader. Advising the reader that you are the Vice President of XYZ Corporation does not give way to the industry you are in, the departments you lead, or your sales philosophy.

How do you make your headline more compelling? Consider your unique value proposition. Who are your ideal clients? What are your areas of focus? What do you do for your clients? If you are an attorney, you will want to include the specific area of practice such as civil litigation or criminal defense. If you are in sales and marketing, you want to consider using buzz words such as “award-winning” or “high-impact” to describe being a sales and marketing executive. If you are in accounting or finance, you will want to include the types of clients you serve, and the work you are known for doing. Being a problem-solver, client-driven, and consultative sales advisor does more than just listing a standard boring job title. Adding in powerful adjectives can ultimately boost the allure of your profile.

Consider this example: a luxury watch buyer wants to draw in more clients. Instead of just listing himself on LinkedIn as a luxury watch buyer and sales consultant, his headline can be jazzed up with a creatively worded one that hinges on the movement of a watch, such as: “Knowing what my customers want and what makes them tick!” Including creativity in the headline can increase your profile views, expand your connections, and generate more leads.

For a professional seeking a new position, consider generating interest by adding in a bullet point to your headline with a compelling statement that says, “Seeking to transform sales and marketing profits with innovative solutions.” Letting your reader know that you are seeking new opportunities will draw more attention to your profile at first glance. But don’t forget to add in your contact information such as your phone number and email address in your summary on LinkedIn so that recruiters can easily contact you to pursue those opportunities.

Don’t be afraid to change your headline every few months to remain intriguing to profile viewers and your connections. Be enthusiastic in crafting your headline. It is your branding statement, after all.

This post was originally published at an earlier date.

Related Posts

5 Things You Should Be Doing If You’re Unemployed
3 Techniques To Fight Unemployment Stigma
6 Tips For Dating While You’re Unemployed

 

About the author

Wendi Weiner, creatively known as The Writing Guru, is a Nationally Certified Resume Writer (NCRW) and Certified Professional Resume Writer (CPRW) with over 15 years of expertise in resume writing, essay writing, and professional editing. Visit her website here.

Disclosure: This post is sponsored by a CAREEREALISM-approved expert. You can learn more about expert posts here.

Photo Credit: Shutterstock

The post How Do You Choose The Keywords In Your LinkedIn Headline? appeared first on CAREEREALISM.

Rate this blog entry:

Like what you're reading? Subscribe to our top stories.

 

Published from

Report this post

Add blog
 

What do you think ? Comment below

No comments made yet. Be the first to submit a comment

Comments

Pure Jobs Blogger
Already Registered? Login Here
Guest
Saturday, 18 August 2018
If you'd like to register, please fill in the username, password and name fields.
The Top 3 Resume Improvements Everyone Needs Now
How To Modernize Your Job Search

Popular on Pure Jobs

Most popular

It is commonly thought that first impressions in business are the impressions provided by employe...
Sarah Ellis
06 July 2017
Social Media and social networking is no new concept in the job search space.  Depending on ...
Annet Herges
10 May 2017
How does your resume score?
How does your resume score? See how your resume stacks up. Submit now.

Career news, advice and insights -Purejobs

Poll

How Long Have You Been Job Searching?

Feed

Subscribe To Us And Stay Updated with the latest career advice on pure-jobs.com.

Follow us:

Advertise with us

Would you like to advertise here? Place your banner or link here.

Subscribe to updates from our blog

PLEASE NOTE! WE USE COOKIES AND SIMILAR TECHNOLOGIES FOR THE BEST USER EXPERIENCES

However, by continuing to use the site without changing settings, you are agreeing to our use of cookies.